As social media becomes embedded across enterprise strategy and operations, governance and oversight are no longer optional. Boards must move beyond asking whether social media is used, to ensuring it is actively governed, measured, and aligned to strategic objectives. Social media oversight is a full-board responsibility-critical to value creation, risk management, and long-term relevance.
Governance & Auditing of Social Media
Social media is no longer a marketing channel – it is a material driver of enterprise value, risk, and competitive advantage. Its scale, reach, and velocity are fundamentally reshaping how organisations engage customers, employees, partners, and markets. Leading enterprises are leveraging social platforms to accelerate innovation, strengthen brand equity, attract and retain talent, unlock new revenue streams, and deliver highly personalised, real-time customer experiences at a fraction of traditional cost models.
Social Media as an Enterprise Capability
Course Objectives
In this course delegates will learn about latest social media corporate trends, recent social media failures and successes. The course will equip Board Members, Audit Committee Members, Senior Executives such as CIOs and CAE and management with necessary skills to take advantage of changing business models enabled by social media. Delegates will learn about
Social Media Governance
- Defining and Establishing Social Media Enterprise Strategy aligned to Enterprise
- Strategic and Performance Goals
- Latest trends in Social Media – Latest Statistics, Successes & Failures
- Developing a business Case for Social Media
- Defining and Developing Social Media Policy, Processes and Procedures
- Social Media Structures
- The roles and responsibilities of Boards, Executive & Senior Management
- Social Media Business Benefits
- Training & Awareness
- Social Media Content Development, Approval and Posting
- Social Media Risks and How to Mitigate the Risk
- Developing Social Media Metrics aligned to key business drivers
- How to use Social Media during a Crisis
- Social Media Rules & Regulations
- User Identity Management in Social
Auditing Social Media
- Understanding the Business Environment to build a strong audit system description
- A holistic Approach to Social Media
- Terms & Conditions of Social Media
- An appreciation of Social Media Trends
- Developing specific Social Media Test Procedures relevant to the entity under review
- Documenting Social Media Test Results
- Communicating Social Media Issues and Reporting in Business Terms key to Enterprise Specific Strategic & Performance Goals
- Social Media Red lights
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