Information Technology (IT) has permeated virtually every aspect of business forcing enterprises that want to lead in today’s business environment to adopt and adapt to new business models enabled by IT. Cloud Computing, Social Media, Big Data (Big Strategy also known as Predictive Analytics), Mobility and Employee Owned Devices (Bring Your Own Devices), Internet of Things and Cybersecurity. IT has become the gateway to business flexibility, cost containment and scalability and is radically shifting business engagement. IT is a key business game changer.
Introduction
Building Competitive Advantage
Top organizations are realising the business potential for using IT to stimulate innovation, create brand recognition, hire and retain employees, generate revenue, improve customer satisfaction and inevitably build sustainable competitive advantages. Whilst IT can be a huge game changer most organisations have not yet come to a point of realising the benefits from IT.
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